Rebranding a 66-year old aftermarket auto parts company, Goldenlink Auto
was an immersive task which included redefining the company's branding strategy and creating a new communication platform.
The founder of Goldenlink Auto (GLA), Mr Teh came from Sin Lian Hong, a small auto parts supplier in Singapore back in 1958. Since the establishment of GLA in 1996, and with the help of Mick Teh, the 3rd generation..., the company grew from a distributor & stocklist of BMW, to the largest distributor for European automotive parts with the widest distribution network in Singapore.
They are the only stockist in Singapore for both Mercedes-Benz and BMW. Known for their unparalleled customer service in a very competitive industry, they stand out because of their precision in providing a very competitive pricing, speed and accuracy in delivery with a strong team.
After
How can we create a new brand identity for a 66-year old aftermarket auto parts company, Goldenlink Auto,
Mick, the 3rd generation managing director of Goldenlink Auto
As the only stockist in Singapore for both Mercedes-Benz and BMW, we lead the industry in delivery experience, providing one-stop expert advisory on auto parts and rapid order fulfilment.
