Singapore Memory Project


The Singapore Memory Project (SMP) is an initiative of the National Library Board, and is a whole-of-nation movement that seeks to capture and document the moments and memories of our nation.


Led by creative agency Goodfellas, we supported them in the research, conceptualization, production, and post-production of 5 unique stories, which currently rank in the top 7 most viewed videos in iRememberSG's YouTube channel.


Singapore Memory Project TV Looks Back video link
Singapore Memory Project Bon for the Age video link
Singapore Memory Project Digital to Analog video link
Singapore Memory Project Teaching a Lifelong Lesson video link
Singapore Memory Project Moulding the Past video link
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