Event Videography

• Begin with a clear vision: the audience of the video, the impact it needs to make, and the take-aways (learning points / emotions) or call-to-action.

• Identify early what moments will contribute to your objectives and avoid anything that distracts from your vision.

• Decide on the emotional tone of the video (e.g. moving, uplifting, inspiring) as this will impact the choice of music and the pacing of the edit.

• Prepare a brief for the video team which includes your vision, desired impact, target audience, aspect ratio (landscape / portrait), and emotional tone of the video. Classify scenes you want into "must-haves", "good-to-have", and "avoid".

• While most videos for social media, range between 30 - 90 seconds, a well told and produced video running for 2 (or more) minutes may be meaningful and appreciated (e.g. tributes) in some cases.

• Other important factors that contribute to the impact of the visuals include: venue lighting, decorations, strategic brand placements, added camera coverage (to capture critical moments like audience reaction or interesting angles), cinematic rigs (like gimbals for fluid camera movements).

• Finally, while planning and control is important, there are the intangibles that contribute to the impact of a video. These include the experience of the video lead, timing and skill of the camera operator, the music sensibilities, taste, pacing and ability of the post-production team to bring your vision to reality.

Note: This article is fully human authored by an expert with more than 10 years of experience in the field of event videography. No AI was used or consulted.